GoTom is more than an online store — it’s Zimbabwe’s most powerful digital marketplace that connects buyers and sellers locally and internationally. Here’s how it works.
In an increasingly digital world, the way people buy and sell has transformed. In Zimbabwe, GoTom stands out as a reliable, easy-to-use, and fast-growing online marketplace that connects everyday buyers and sellers — and even supports international sellers reaching Zimbabwean customers.

What Is GoTom Marketplace?
GoTom is a free-to-use eCommerce platform built specifically for the Zimbabwean market. It allows anyone to buy or sell new and secondhand items across dozens of categories, including electronics, farming tools, clothing, furniture, vehicles, and more.
It’s designed for:
- Individuals selling household items
- Small businesses looking to scale
- Wholesalers and importers
- Retailers expanding their reach
- International sellers looking to target Zimbabwean consumers

How GoTom Connects Buyers and Sellers
1. Easy Registration and Setup
Both buyers and sellers can register in under a minute using a phone number or email. Once logged in, users can immediately list items or browse categories.
2. Listings with Local Relevance
All listings are geo-targeted, meaning buyers see what’s nearby or available for delivery to their area. Categories are tailored to Zimbabwean shopping trends.
3. Built-In Messaging System
Buyers can contact sellers directly within the platform, ask questions, negotiate prices, and arrange delivery or pickup — all without needing third-party apps.
4. Unlimited Storefronts
Sellers get a dedicated storefront for free where they can showcase all their listings. This functions like a mini online shop within the broader GoTom marketplace.
5. Safe and Verified Trade
GoTom promotes safe trading through verified listings, moderation policies, and a user review system.
Serving Zimbabwe and Beyond
GoTom is primarily focused on Zimbabwe, but its platform architecture allows diaspora sellers or suppliers to list products that can be delivered locally via partners. This means:
- Diaspora Zimbabweans can sell back home
- South African or Chinese suppliers can access the Zimbabwean market
- Cross-border partnerships are encouraged, expanding the range of goods available to local buyers
Why People Use GoTom
- Convenience: Sell from your phone, buy from your couch
- Zero Commission: Keep 100% of your earnings
- Trust and Visibility: Verified sellers get more attention
- Community Reach: Buyers trust and prefer local platforms over random Facebook sellers
Popular Categories on GoTom
- Mobile Phones & Electronics
- Building Supplies
- Vehicles & Motorbikes
- Fashion & Footwear
- Homeware & Appliances
- Health & Beauty
- Services (Tutoring, Repairs, etc.)
Real-World Impact
“GoTom helped me expand my business beyond my neighborhood. I now have clients from all over Harare and Bulawayo.” – Tawanda, Mobile Accessories Seller
“I bought a secondhand gas stove and had it delivered same day. Way better than scrolling Facebook groups all day.” – Memory, Buyer in Kadoma
Final Thoughts
GoTom is changing the way Zimbabwe buys and sells — not only by simplifying the process but by making it accessible to all. Whether you’re a buyer looking for deals or a seller looking to grow, GoTom is the platform that brings it all together.
Join thousands already trading on GoTom. Visit www.gotom.co.zw and experience the easiest way to connect with the Zimbabwean market.